Why Digital Media News

Rix site goes live!

A great way to start 2012 was with the launch of the new Rix Petroleum website. Prior to going live the site design and development strategy went through a rigorous process that included brand strategy workshops, brand audit, target audience profiling, bespoke coding, creative and a tailored CMS to name just a few of the many elements that have gone into this project.

Careful planning was essential to understand and communicate the diverse and epic scale of the JR Rix & Sons Group of companies, which includes Rix Petroleum. The team at Why, used the “Laws of Attraction” psychology approach to Rix’s online marketing which integrated with the consumer and competitor analysis all helped create a solid bed rock of brand clarity going forward.

Marketing, SEO and banner advertising are all part of the ongoing marketing mix.

Having been built into the new Dolphin 5 content management system the site has provided Rix with a back office system that's an excellent platform for them to showcase and sell their products and services.

Click here to view Rix Petroleum website