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Getting it right from the start with SEO

Let’s say we have a target market in mind, have conducted a technical SEO audit of the website and have done extensive competitor analysis. We’ve also completed painstaking keyword research, and now have a list of target keywords and keyphrases we would like to rank highly for. We know these carefully-selected phrases provide a good number of monthly UK searches.

This is where on-page SEO comes into play – it forms the basis of a long-term strategy. We might want to optimise a certain target page for one, two or even three different, but related, keyphrases. To do this we need to ensure these keyphrases appear in the most important and relevant places within the page, but in a natural manner.

The key areas to include target keyphrases are:

URL structure (where possible)

<Head>

Meta title tag

Meta description tag

<Body>

H1 – (Heading tag)

H2, H3 – (if applicable)

Main page content (this is very important, and must be 100% unique content!)

Image alt tags

Internal links

Now, this is a very simple on-page SEO example, but so many sites do not get this right from the beginning – it’s something I have seen time and time again.

You don’t build a house without laying solid foundations – why should SEO be any different?

Let’s say we have a target market in mind, have conducted a technical SEO audit of the website and have done extensive competitor analysis. We’ve also completed painstaking keyword research, and now have a list of target keywords and keyphrases we would like to rank highly for. We know these carefully-selected phrases provide a good number of monthly UK searches.

This is where on-page SEO comes into play – it forms the basis of a long-term strategy. We might want to optimise a certain target page for one, two or even three different, but related, keyphrases. To do this we need to ensure these keyphrases appear in the most important and relevant places within the page, but in a natural manner.

The key areas to include target keyphrases are:

URL structure (where possible)

<Head>

Meta title tag

Meta description tag

<Body>

H1 – (Heading tag)

H2, H3 – (if applicable)

Main page content (this is very important, and must be 100% unique content!)

Image alt tags

Internal links

Now, this is a very simple on-page SEO example, but so many sites do not get this right from the beginning – it’s something I have seen time and time again.

You don’t build a house without laying solid foundations – why should SEO be any different?