Why Digital Media News

Bespoke web development for eCommerce site Watson Records

Watson Records required an eCommerce website that was driven towards user experience and usability on the front whilst being able to manage a large volume of products with ease, simplicity and in the most straightforward way in the back.

With our Business Attraction Strategy and workshop it enabled us to get a really clear understanding of the companies values and purchase behaviours of their worldwide audience.

Built into the Dolphin CMS the system is intelligent, friendly and is the perfect platform for Watson Records to manage, process and maintain their website.

Knowing that a large amount of traffic for Watson Records would be coming from the Far East, Asia and rest of the world we looked into the different connotations associated with colour across cultures and chose a scheme that was as culturally sensitive as possible to the varying dynamics of the target audience.

Click here to view Watson Records website