Why Digital Media News

The importance of content

The importance of content for b2b marketers.  

Although selling content marketing to leadership has been a challenge for some B2B marketers, the use of content marketing at B2B organisations is growing rapidly.As B2B marketers become more familiar with content marketing specifically, best practices are emerging. But that doesn't mean that mistakes aren't being made. Here are five of the biggest.
 
1.     Overemphasising external distribution channels
 
2.     Not segmenting
 
3.     Dumbing the content down
 
4.     Being too impersonal
 
5.     Not evaluating ROI based on the sales cycle