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Facebook Graph Search & what it means for marketers

The announcement of Facebook’s newest feature has had the world of social media abuzz with rumours and predictions. The world’s largest platform has finally found a use for the deluge of data they have collected over the years and much like the Google knowledge graph, the Graph Search works on a basis of connection, from one piece of data to the next.

In order to make sense of the huge treasure pot of social information harboured by the platform, the Graph Search creators at Facebook have divided all information into four categories;Photos, People (and videos),  Places andInterests.

The Graph Search bar is far more advanced than that on offer currently and is designed to give highly precise search results. The Graph Search is presently in Beta and is only open to a few thousand people, unsurprisingly, in the USA. You can sign up to the waiting list and get more information on the functions.