Why Digital Media News

Follow these 20 steps to optimize your PPC campaigns

Follow these 20 steps to optimize your PPC campaigns

1.     Select advertising platform

2.     Define your goals

3.     Research your target audience

4.     Do proper keyword search

5.     Use negative keyword list

6.     Do keyword segmentation

7.     Write killer ad copy

8.     Have a clear call to action

9.     Create effective landing page

10.  Use Geo targeting

11.  Test different ad positions

12.  Test different ad copies and landing page combinations

13.  Elevate quality score

14.  Remove ad copies with low CTR

15.  Remove non-preforming landing pages.

16.  Remove keywords with bad quality score

17.  Increase budget with preforming words

18.  Identify non preforming keywords and pause them

19.  Optimize your bid management strategies

20.  Optimize your campaign for conversions not clicks