Why Digital Media News

Shaken not stirred? Why Digital Media and Mangrove UK mix up the perfect digital blend

We all know what James Bond's favourite tickle is but whether yours is a Pisco Punch, Tusker Margarita or simply From Russia with Love, the brand new Mangrove UK website has it all. Not only does it have an assortment of sensational cocktails to make even the most sought after bond girl melt but features only the best hand-picked, high quality beverages showing flare, sophistication and style.

Behind the scenes away from all the action, is the Dolphin CMS which the Mangrove UK system is built upon. This state of the art, robust CMS offered to all of Why Digital Media clients allows back-end users to fully manage their website in real time with absolute ease.

The new online presence was the creative work of Head Designer at Why Digital Media, Lee Craggs. "After researching the types of drinks within the Mangrove UK portfolio and understanding the wider positioning brief, I knew the website had to be design-led. By this I mean strong, visually appealing images that are inspirational, abstract and boutique. The colours alone almost make you want to just dive in. This all adds to the intrigue, mystery and cosmopolitan feel of the brand".

Using simple but affective online tools, Why Digital Media has made sharing from Mangroveuk.com to social networks easy through a simple button to click. This allows visitors to share interesting content with, friends, contacts and the wider world. The website also offers users the chance to find out more about the spirits and liqueurs within the Mangrove UK range but also play around with mixing flavours, tastes and experiences by uploading a range of exclusive cocktails people can enjoy responsibly.

The lead for creating the Mangrove UK beverages portfolio, John Coe reinforced the thinking behind the brand positioning by commenting "Our mission was always to nurture specialist spirits and liqueurs showing only the highest quality, authenticity and innovation. This is clearly reflected by the end product created by the Why Digital Media team. They fully understood the wider brief and what we wanted to create in relation to our business and marketing objectives. They also advised about technical internet based solutions that enhanced the user experience that we just wouldn't have known anything about".

Mangrove UK was launched in January 2013 and can be found at www.mangroveuk.com.