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Fuelmate is a fuel card service offered by Rix Petroleum to customers who are constantly on the move. Customers can purchase fuel and other products using a Fuelmate account card. This makes it easy for customers to manage their fuel and petroleum purchases.

The purpose of the Fuelmate project was clear - Increase online applications by improving the customer journey and calls to actions.

At every stage, throughout the Brand Strategy exercise, the main focus was always on the user experience and clear communication. Careful consideration was put into the site navigation which guiding customers through each stage resulting in conversions. The result was a simple, straightforward, creative step-by-step visual process which not only speeds up applications but makes the site interactive and memorable for users. 

Project Areas Include:

Click here to view the Fuelmate website



We found ourselves at a bit of a dead end with our existing web agency, they lacked creativity and inspiration and always seemed to finish the job as quickly as they could. This prompted us to start looking around for another agency, we found many to be of the same ilk. Until we came across Why Digital Media.

They listened to what we wanted, which was good, but they also immersed themselves in our product and came up with some fantastic ideas to take us forward – which we found exceptional. It was exactly what we were looking for. They have been friendly and supportive throughout the whole process and completely understand what we want. Needless to say, we are very happy with the results and the relationship.

The lunches have shown improvement too…

     - Johnny Vintis, Business Manager

Video Testimonial

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