Social Marketing

The art of converting likes into love

At Why Digital Media we harness the immense power of social networking sites such as Facebook and Twitter to the benefit of your business. We use psychology to gain insight into your target audience and then actively influence and persuade them through engaging social media campaigns designed to increase the volume and quality of your traffic and grow your business with maximum ROI.

Social Media Marketing
Helping you hit the social media jackpot

With a staggering 88% of Brits regularly using social networking sites, ignoring social media marketing would be like turning down the chance to take a peek at next week's Euromillions numbers.

As a full service agency with considerable digital expertise we are perfectly placed to create successful, cost-effective social media campaigns to complement your existing marketing strategy. By understanding why your customers are attracted to you we can engage your audience in new and exciting ways, whilst simultaneously building your online presence and boosting your search rankings.

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Brand recognition - to infinity and beyond

There's no escaping it - Facebook is HUGE. In fact, it's so big, that if it were a country, it would have the world's third largest population*.

What makes Facebook so useful for businesses is that it allows them to connect with their customers on a much more personal level. What's more, it's also an excellent way of increasing brand awareness and recognition, because every time you get a fan, you're automatically included in their news feed. Considering the average Facebook user has 150 friends, it's not hard to see the potential for growth. By creating a fun and interactive page we can ensure visitors stay for longer, and if they 'like' what they see it won't be long before new visitors become new customers.

*The Social Media Revolutionby Erik Qualman, 2011

The little bird with big ideas

In years gone by, a celebrity's popularity could be measured in column inches. These days it's more likely to be calculated in terms of Twitter followers. 

With 67% of users likely to recommend a brand they follow, by managing your Twitter profile, we can open new channels of communication with your customers – giving you instant feedback on what they find attractive, and what they're not so keen on. By frequently posting new and interesting content we can help you attract new followers and expand your customer base. Still not convinced? research says that companies regularly using Twitter average 2x more leads per month than those who don't.

Step away from the canapé

We should all thank our lucky vol-au-vents for LinkedIn. No longer do we have to try and fit all networking events into our busy schedules we can do some of it from the comfort of our own homes.

Whether you use it for marketing or recruitment, LinkedIn is the quick and easy way to connect with a huge network of individuals and businesses. But LinkedIn doesn't begin and end with networking, you can use it to get product and service recommendations from clients, find new suppliers, monitor your competitors and so much more. With so many advantages for your business, LinkedIn is the one piece of social media you simply cannot afford to ignore. By providing expert insight and assistance we can help you maximise the potential of this powerful business tool.

Paving the way to fame and fortune

Its amazing how quickly YouTube can propel you and your brand into the mainstream. Take Charlie for example - we bet his parents never thought their cute home video of him biting his brother's finger would go on to become one of the most viewed YouTube clips of all time! But it did, and has now had more than 400 million views worldwide making Charlie and his brother Harry household names.

Incredibly, when most businesses discuss SEO strategy and how to boost their search rankings they almost always overlook YouTube. Why is that so incredible? Well, unbeknown to many, YouTube is actually the second largest search engine (Google, who own YouTube, is number 1). With this is mind we urge all of our clients to have online video content. Not only does video give you access to a potential audience of millions, statistics show that people are much more likely to absorb and remember your message if its presented in a fun and creative way. At Why Digital Media we can create high-quality video content for you and then set-up and personalise your YouTube channel to showcase it, giving you exposure to an audience that already spends over 2.9 billion hours on the site every month*.

*Mashable, 2011

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